Google Ads Break-Even CPA Calculator
Want to make sure your Google Ads are actually making you money and you're hitting your Google Ads Sweet Spot? This simple calculator helps you figure out the most you can spend on each customer you get through your ads. Just plug in your average order value and gross profit margin to see what your break-even CPA in Google Ads would need to be!
- Average order value: This is the average amount of money each customer spends when they buy something from you.
- Gross profit margin: Think of this as the portion of each sale that's actual profit. It's what's left after you pay for the stuff you sold.
- Break-even CPA: This is the highest amount you can spend to get a new customer through your ads without losing money. It's like the tipping point - spend more than this, and you're losing money on each sale.
Check out my daily and monthly spend Google Ads calculator!
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