Stop Junk Traffic & Spam Conversions in Google Ads

Spending all that money on Google Ads can be a waste if you’re not careful!

Over 27% of the traffic on the internet is from non-human bots, according to research, so it’s important to make sure that you’re getting real traffic and conversions.

Here are a few tips to help you avoid spending your money on junk traffic:

Use a Form CAPTCHA

Have you ever been filling out a form online and been asked to enter a series of letters or numbers before you can submit it? That’s a CAPTCHA, and it’s there to help prevent spam. Spammers use programs that can automatically fill out forms with fake information. By requiring a CAPTCHA, websites can make sure that only real people are filling out their forms. CAPTCHAs also help to keep your inbox free of spam emails. Many email providers use CAPTCHAs to make sure that only real people are creating new accounts. So next time you see a CAPTCHA, remember that it’s there to protect you from spam!

Enable Form Spam Protection

Form spam is a common problem for websites that rely on forms for user input, such as contact forms, registration forms, and even some online surveys. Form spam is when bots or automated scripts submit fake or gibberish data to your form in an attempt to flood your website with useless data. This can not only make it difficult to sift through legitimate submissions, but it can also overload your system and cause your website to crash. Luckily, there are a few simple steps you can take to protect your website from form spam. By enabling a simple verification system, you can ensure that only real humans are able to submit data to your forms. This can go a long way in protecting your website from spam and keeping your data clean.

Honeypot Form Field

A honeypot form field is a special type of form field that is designed to trick spam bots. When a spam bot fills out a form, it will often fill out all of the fields, including the honeypot field. However, because the honeypot field is hidden from human users, a real person will leave it blank. This allows you to identify and delete spam submissions without affecting genuine submissions.

Website Monitoring & Bot Protection

Website monitoring services are essential for keeping your site up and running. They can help you identify and resolve issues before they cause Outages or slowdowns. But not all website monitoring services are created equal. Some don’t include bot protection, which can leave your site vulnerable to attack. Bot protection is important because it helps to keep your site online even when there’s high traffic. It also helps to prevent attacks from bots, which can disable your site or steal information. A website monitoring service that includes bot protection can give you peace of mind and help you keep your site running smoothly (some website monitoring services can even make your website faster and help your images load quicker).

Capture IP Address on Form Submission

Check your region’s privacy rules for this one! One way to combat spam is to capture a user’s IP address when they submit a form on your site. This helps to identify users who are submitting multiple forms and prevents them from spamming your site. There are a few different ways to capture IP addresses, so be sure to do some research to find the method that best suits your needs. 

Prevent Invalid Traffic in Google Ads

If you’re running a Google Ads campaign, it’s important to be vigilant about invalid traffic and spam. Invalid traffic can skew your results and give you a false sense of how your campaign is performing. Fortunately, there are a few things you can do to troubleshoot invalid traffic and spam. First, check your filters to make sure that you’re only looking at valid clicks. Next, take a look at your IP addresses and make sure that they’re all coming from real people. Finally, check your logs to see if there are any suspicious patterns. If you suspect that you’re being targeted by invalid traffic or spam, contact Google Ads support for help. By following these steps, you can ensure that your campaign is running smoothly and that your results are accurate.