How to Check for a Google Algorithm Update

Does your Google organic traffic see wild swings - big increases one month, followed by steep drops the next? If this sounds familiar, don't panic just yet. There may be a simple explanation.

You see, Google makes thousands of updates to its search algorithm every single year (but sometimes, it can take a while for Google to notice your changes). If you've experienced a sudden, significant spike or dip in traffic recently, it might have nothing to do with anything you did. The cause could be a Google algorithm update that impacted your specific niche or website.

As an online marketing coach, I've been exactly where you are now. I know the thrill of watching your traffic soar, and the sinking feeling when it takes a nosedive. But don't lose hope - there's a straightforward way to check if one of Google's updates is the real culprit behind your traffic woes. Here are three places you should check:

1) The Google Search Status Dashboard: This is Google's official source for major updates. It won't cover every tiny tweak, but it'll keep you informed about the big ones. You can find details on recent ranking updates and indexing issues here. 

• Pro: It's an official and trustworthy source from Google.
• Con: They only report on some of the biggest updates, not every single one.

2) The Google SearchLiaison on X: This is the X/Twitter account of Danny Sullivan, a Google employee who used to be an SEO influencer himself. He'll usually tweet about the same major updates as the Search Status Dashboard. But he also engages with the SEO community, so you might catch wind of smaller updates here.

• Pro: You get insider info from a Google source, including on some smaller updates.
• Con: It's still not a complete picture of every single algorithm change.

3) Search Engine Roundtable: This website, run by SEO veteran Barry Schwartz, isn't an official Google source. But Barry works tirelessly to report on both confirmed and unconfirmed updates. He also tracks search volatility, so you'll know if rankings are fluctuating even without an announced update.

• Pro: You'll get quick commentary on even unconfirmed updates and volatility.
• Con: It's not a direct source from Google, so the info is second-hand.

So, if you're seeing major traffic swings, check these three places. If there was a recent update in your space, it might not be anything you did but you can stay informed with those three sources. 

I hope this info was helpful! If you want tips to boost your online marketing, download my free 7-Day Jumpstart Document at scottredgate.com/jumpstart.