 If you want your business to see success in its online marketing efforts, there's one thing that's more important than everything else. Is it having the best headline? Nope. Is it showing your ad ...
If you run a business and market it online, you've probably heard the analogy that PPC is like renting an apartment while SEO is like buying a house. I'm not a huge fan of this analogy: the truth i...
Leverage the Power of YouTube Remarketing
Ever wondered why some brands stick in your mind more than others? The secret lies in a marketing principle known as the Rule of Seven. This rule suggests...
In our fast-paced digital world, having an online presence for your business isn't just an option—it's a necessity. Google Ads, for instance, can be an incredibly effective way to connect with your...
Google does an impressive job marketing Google Ads. But as a business looking to grow, you need to peel back the layers and ask: is it really worth it? For most businesses, the answer is a resoundi...
Over the past decade, Google Ads has been moving in the direction of automation and giving advertisers less control as a result (i.e., automated bidding, Performance Max campaigns, etc.)
Sometimes...
When it comes to digital advertising, having control over how and where your ads appear (and don't appear) is essential.
Google Ads has introduced two new features — brand restrictions for searc...
Have you ever set up a Google Ads campaign, confidently inputting your daily budget, only to find that you’ve spent twice as much as you expected? It can be a shock to the system to see such a larg...
As a small business and/or advertiser in Google Ads, you know that creating an efficient and effective pay-per-click (PPC) campaign can be challenging. Not only do you need to keep your budget in...
Are you struggling to get clicks on your Google Ads Performance Max campaign? You're not alone. Many advertisers face this challenge when first starting out in Google Ads, especially with campaigns...
Location targeting is a crucial element of maximizing your Google Ads budget. You have to ensure that your ads are seen by the people most likely to convert!
How to Show Ads in A Specific Location...
If you run a Google Ads account, you've probably heard or seen information about Google's Performance Max campaigns. There's a lot of information out there, and it can be confusing trying to make s...
If you’re a small business owner who wants to make the most of their performance max campaigns, understanding audience signals is key.
What Are Audience Signals?
Audience signals are data that he...
Something that a lot of new advertisers get wrong when they're first getting started in Google Ads is the difference between keywords and search terms. Many new advertisers think that they're the s...
If you want to stay ahead of the competition and create better ads, it helps to know what your competitors are doing. Thankfully, there’s a way for you to see all the advertisements your competitor...
Almost every year the cost to advertise your business online increases. And for most of us, our primary objective on platforms like Google Ads is to run a profitable advertising account and make mo...
As an ecommerce business, it is essential to list your products on Google. In the 2000s, Google allowed businesses to submit their products to Google, and in return, Google would actually show thos...
Are you tired of wasting part of your monthly ad budget on junk traffic? What if you could advertise directly on the websites your ideal customers visit regularly? It's possible with Google Ads' ma...
When creating a Performance Max campaign in Google Ads, two key terms that you will see are “asset groups” and “listing groups“. So, what’s the difference between the two?
Asset Groups
An asset g...
Maximize Conversion Value bidding was introduced by Google in 2019. It's a form of smart bidding that uses machine learning to automatically set bids with the goal of generating the highest revenue...
Are you ready to take your Google Performance Max campaigns to new heights? In this article, we'll explore the latest strategies and best practices to help you unlock the true potential of this pow...
When you advertise in Google Ads, you want great results. Image Assets inside of Google Ads can make a HUGE difference in the performance of your campaigns.
Best Practices According to Google
Acc...
Spending all that money on Google Ads can be a waste if you’re not careful!
Over 27% of the traffic on the internet is from non-human bots, according to research, so it’s important to make sure th...
Which campaign type is best for you? Advantage+ from Facebook or Performance Max from Google Ads?
In this article, we’ll take a look at the features of each and help you decide which is the best f...
