If you’re feeling frustrated that your Smart Shopping campaign didn’t quite meet your expectations, don’t worry – all is not lost! In this video, we’ll show you how to create a Performance Max camp...

Google recently announced a new Auto-Apply Recommendations feature for Google Ads accounts. This allows Google to automatically make changes to your campaigns based on their recommendations. While ...

Google Ads has come a long way from its early days of purely manual bidding (the name of the platform was Google AdWords). Now with automation and machine learning, Google aims to help you hit your...

Have you ever Googled your own company name only to see a competitor appear above you in the paid search results?

This can be incredibly frustrating, especially if that competitor is snagging clic...

When it comes to pay-per-click (PPC) advertising on Google, you have three options for your keywords: broad match, phrase match, or exact match. So, what combination works best? For most businesses...

Clear and concise headlines are essential. One study found that eight out of ten people read the headlines on your website, but only two out of ten read the rest of what you write.

Headlines can m...

Figuring out your CPC (cost-per-click) can be a little tricky, but it’s an essential part of setting up your eCommerce advertising account. You want to make sure you aren’t wasting any money on ads...