Did you know that you're probably wasting money on Google Ads and might not even realize it? Don’t worry—you're not alone.
I recently had a conversation with Chris Schaeffer one of the...
If you want to stretch your ad budget further on Google, pay close attention to negative keywords. They're an effective tool for preventing your ads from showing for irrelevant searches, cutting...
What do these efficiency metrics mean?
ROAS (Return on Ad Spend) Percentage is a metric that measures the amount of...
You've probably heard that the cost per click (CPC) you actually pay in Google Ads is just one penny more than your closest competitor in the ad auction. Well, that's not always the case. It's...
Want your video ads to show up directly in the search results when people look for related topics on YouTube? It's a great way to get your content in front of an audience that's already interested...
In Google Ads, your daily spending is capped at 2x your average daily budget. Your monthly spending is capped at 30.4x your average daily budget.
Use this calculator to find out what...
Optimize your online marketing budget with my SEO & PPC Budget Calculator!
This easy-to-use tool helps give you a ballpark budget allocation for your search engine optimization (SEO) and...
What is the 'learning' phase in Google Ads?
Have you ever seen the "Bid Strategy Learning" status in your Google Ads campaigns and started to worry? I know the feeling – but in this article,...
Welcome to my PPC title case converter, a simple tool created to transform your text into a format where the first letter of every word is capitalized.
If you're advertising online, you're probably using Google Ads or Facebook. But have you ever considered using Microsoft Advertising? In today's post, I'm going to dive into whether Microsoft...
If you sell products online and use Google Ads, campaign types like standard shopping and Performance Max are essential to get your products shown to shoppers searching across Google's properties....
Remarketing, also known as retargeting, is a form of online advertising that allows you to show ads to people who have previously visited your website.
The Benefits of Remarketing
- Keeps...
Hey! I've created a helpful keyword match type generator tool that wraps your keyword with the keyword match type symbol of your choice.
You can use it here:
Google Ads Match Type...
When it comes to Google Ads, there are a ton of metrics to make sense of. I get it - it can feel overwhelming trying to understand what all those numbers actually mean!
But here's the good news:...
If you're a business or advertiser using Google Ads, you've probably come across the setting called "Google Search Partners." This setting allows your ads to appear on search partner sites, which...
If you want your business to see success in its online marketing efforts, there's one thing that's more important than everything else. Is it having the best headline? Nope. Is it showing...
If you run a business and market it online, you've probably heard the analogy that PPC is like renting an apartment while SEO is like buying a house. I'm not a huge fan of this analogy: the...
Leverage the Power of YouTube Remarketing
Ever wondered why some brands stick in your mind more than others? The secret lies in a marketing principle known as the Rule of Seven. This rule suggests...
In our fast-paced digital world, having an online presence for your business isn't just an option—it's a necessity. Google Ads, for instance, can be an incredibly effective way to connect...
Google does an impressive job marketing Google Ads. But as a business looking to grow, you need to peel back the layers and ask: is it really worth it? For most businesses, the answer is a...
Over the past decade, Google Ads has been moving in the direction of automation and giving advertisers less control as a result (i.e., automated bidding, Performance Max campaigns, etc.)
...
When it comes to digital advertising, having control over how and where your ads appear (and don't appear) is essential.
Google Ads has introduced two new features — brand restrictions for...
Have you ever set up a Google Ads campaign, confidently inputting your daily budget, only to find that you’ve spent twice as much as you expected? It can be a shock to the system to see such...
As a small business and/or advertiser in Google Ads, you know that creating an efficient and effective pay-per-click (PPC) campaign can be challenging. Not only do you need to keep your budget in...
