You've probably heard that the cost per click (CPC) you actually pay in Google Ads is just one penny more than your closest competitor in the ad auction. Well, that's not always the case. It's poss...
Want your video ads to show up directly in the search results when people look for related topics on YouTube? It's a great way to get your content in front of an audience that's already interested ...
In Google Ads, your daily spending is capped at 2x your average daily budget. Your monthly spending is capped at 30.4x your average daily budget.
Use this calculator to find out what your daily and...
Optimize your online marketing budget with my SEO & PPC Budget Calculator!
This easy-to-use tool helps give you a ballpark budget allocation for your search engine optimization (SEO) and pay-per-cl...
What is the 'learning' phase in Google Ads?
Have you ever seen the "Bid Strategy Learning" status in your Google Ads campaigns and started to worry? I know the feeling – but in this article, I'll ...
Welcome to my PPC title case converter, a simple tool created to transform your text into a format where the first letter of every word is capitalized.
If you're advertising online, you're probably using Google Ads or Facebook. But have you ever considered using Microsoft Advertising? In today's post, I'm going to dive into whether Microsoft Adver...
Does your Google organic traffic see wild swings - big increases one month, followed by steep drops the next? If this sounds familiar, don't panic just yet. There may be a simple explanation.
You ...
If you sell products online and use Google Ads, campaign types like standard shopping and Performance Max are essential to get your products shown to shoppers searching across Google's properties.
...I've got some bad news to share with you. If your business is ranking number one in Google organic search results, you're only driving a fraction of the clicks that you would have received just a d...
We've all been there - clicking a link while browsing online, only to land on that dreaded 404 "page not found" screen. As annoying as it is for us website visitors, it's even more frustrating for ...
Remarketing, also known as retargeting, is a form of online advertising that allows you to show ads to people who have previously visited your website.
The Benefits of Remarketing
- Keeps your b...
Hey! I've created a helpful keyword match type generator tool that wraps your keyword with the keyword match type symbol of your choice.
You can use it here:
Google Ads Match Type Generator
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When it comes to Google Ads, there are a ton of metrics to make sense of. I get it - it can feel overwhelming trying to understand what all those numbers actually mean!
But here's the good news: y...
If you're a business or advertiser using Google Ads, you've probably come across the setting called "Google Search Partners." This setting allows your ads to appear on search partner sites, which a...
If you want to make the best decisions possible for your business, you have to stay on top of what the competition is up to. Think about Polaroid. Back in the early 2000s, this giant in the instant...
If you want your business to see success in its online marketing efforts, there's one thing that's more important than everything else. Is it having the best headline? Nope. Is it showing your ad ...
If you run a business and market it online, you've probably heard the analogy that PPC is like renting an apartment while SEO is like buying a house. I'm not a huge fan of this analogy: the truth i...
Leverage the Power of YouTube Remarketing
Ever wondered why some brands stick in your mind more than others? The secret lies in a marketing principle known as the Rule of Seven. This rule suggests...
In our fast-paced digital world, having an online presence for your business isn't just an option—it's a necessity. Google Ads, for instance, can be an incredibly effective way to connect with your...
Google does an impressive job marketing Google Ads. But as a business looking to grow, you need to peel back the layers and ask: is it really worth it? For most businesses, the answer is a resoundi...
Over the past decade, Google Ads has been moving in the direction of automation and giving advertisers less control as a result (i.e., automated bidding, Performance Max campaigns, etc.)
Sometimes...
When it comes to digital advertising, having control over how and where your ads appear (and don't appear) is essential.
Google Ads has introduced two new features — brand restrictions for searc...
It goes without saying but having a website is essential for any business. However, many businesses overlook the importance of optimizing their website for speed and accessibility.
One critical as...
