When it comes to Google Ads, there are a ton of metrics to make sense of. I get it - it can feel overwhelming trying to understand what all those numbers actually mean!
But here's the good news:...
If you're a business or advertiser using Google Ads, you've probably come across the setting called "Google Search Partners." This setting allows your ads to appear on search partner sites, which...
If you want to make the best decisions possible for your business, you have to stay on top of what the competition is up to. Think about Polaroid. Back in the early 2000s, this giant in the...
If you want your business to see success in its online marketing efforts, there's one thing that's more important than everything else. Is it having the best headline? Nope. Is it showing...
If you run a business and market it online, you've probably heard the analogy that PPC is like renting an apartment while SEO is like buying a house. I'm not a huge fan of this analogy: the...
Leverage the Power of YouTube Remarketing
Ever wondered why some brands stick in your mind more than others? The secret lies in a marketing principle known as the Rule of Seven. This rule suggests...
In our fast-paced digital world, having an online presence for your business isn't just an option—it's a necessity. Google Ads, for instance, can be an incredibly effective way to connect...
Google does an impressive job marketing Google Ads. But as a business looking to grow, you need to peel back the layers and ask: is it really worth it? For most businesses, the answer is a...
Over the past decade, Google Ads has been moving in the direction of automation and giving advertisers less control as a result (i.e., automated bidding, Performance Max campaigns, etc.)
...
When it comes to digital advertising, having control over how and where your ads appear (and don't appear) is essential.
Google Ads has introduced two new features — brand restrictions for...
It goes without saying but having a website is essential for any business. However, many businesses overlook the importance of optimizing their website for speed and accessibility.
One critical...
Have you ever set up a Google Ads campaign, confidently inputting your daily budget, only to find that you’ve spent twice as much as you expected? It can be a shock to the system to see such...
As a small business and/or advertiser in Google Ads, you know that creating an efficient and effective pay-per-click (PPC) campaign can be challenging. Not only do you need to keep your budget in...
If you're looking to improve the marketing for your business to drive sales or leads, there's a free tool to help you go back in time. It's called the Wayback Machine, and since its inception in...
Are you struggling to get clicks on your Google Ads Performance Max campaign? You're not alone. Many advertisers face this challenge when first starting out in Google Ads, especially with...
Location targeting is a crucial element of maximizing your Google Ads budget. You have to ensure that your ads are seen by the people most likely to convert!
How to Show Ads in A Specific Location...
Are you feeling frustrated with your website’s SEO results? You’ve done all the right things, including using keywords and optimizing your content, but you’re still not seeing...
You've done all the hard work: launched a website, built a robust SEO and PPC strategy, and now you're starting to attract traffic... but you're not getting any sales or leads. You're not alone;...
Artificial intelligence (AI) writing tools like ChatGPT and Claude are generating a lot of buzz lately. Their ability to quickly create articles, emails, and other content is appealing to...
If you run a Google Ads account, you've probably heard or seen information about Google's Performance Max campaigns. There's a lot of information out there, and it can be confusing trying to make...
If you’re a small business owner who wants to make the most of their performance max campaigns, understanding audience signals is key.
What Are Audience Signals?
Audience signals are data...
When it comes to driving traffic to your website, optimizing for search engines is essential. Investing in SEO strategies can be extremely beneficial for your small business. But before investing,...
60% of marketers say that inbound marketing, like SEO, is their highest-quality source of leads and revenue. But here's the thing—search engine optimization doesn't have to be complicated,...
Something that a lot of new advertisers get wrong when they're first getting started in Google Ads is the difference between keywords and search terms. Many new advertisers think that they're the...
