See If You're On Pace:
Helps track ad spend against the planned budget to ensure it's on pace.
Take the guesswo...
Estimate your email list's potential growth with this simple calculator. Input your current list size, monthly growth rate, and the number of months you'd like to project. See how your audience coul...
Why Advertise on X Through Google Ads?
Advertising on social media platforms like X can significantly boost your brand's visibility and engagement (if done correctly!). However, creating and manag...
What's the secret to running a successful video campaign in Google Ads? Understanding who sees your ads and where they see them is crucial. Unfortunately, Google doesn't make this as clear as it co...
Today, we'll discuss three crucial metrics: Impression Share, Top Impression Share, and Absolute Top Impression Share. By the end of this post, you'll not only understand what these metrics are but...
If you're looking to maximize your Google Ads campaigns, tweaking conversion value rules might just be your secret weapon. Conversion value rules let you refine and adjust how you value conversions...
What if I told you that it's possible to find out how other advertisers have set up their Google Ads accounts? This includes some of the top brands in the world and even your competitor that's righ...
Want to make sure your Google Ads are actually making you money and you're hitting your Google Ads Sweet Spot? This simple calculator helps you figure out the most you can spend on each customer you...
If you're advertising in Google Ads, you're probably not just giving Google your money out of the kindness of your heart. You likely have specific outcomes or results you aim to achieve for your ad...
So if you're reading this blog post, there's a good chance that you've invested in SEO to drive better organic rankings and more organic traffic to your website. SEO is evolving, and if you're not ...
Google Maps has over 1 billion monthly active users. If you own a local business—whether it’s a restaurant, a service provider, or another local business type—appearing high in Google Maps results ...
Marketing is changing, and there's nothing we can do to stop it.
I want to give you a very simple concept, a very simple action item to help your business navigate through this intense period of c...
Did you know that you're probably wasting money on Google Ads and might not even realize it? Don’t worry—you're not alone.
I recently had a conversation with Chris Schaeffer one of the top Google ...
Are you paying a lot of money to have your online marketing campaigns managed by a professional?
If you're getting awesome results and stellar service, awesome! But for many businesses out there, ...
If you want to stretch your ad budget further on Google, pay close attention to negative keywords. They're an effective tool for preventing your ads from showing for irrelevant searches, cutting co...
What do these efficiency metrics mean?
ROAS (Return on Ad Spend) Percentage is a metric that measures the amount of revenue generated
...You've probably heard that the cost per click (CPC) you actually pay in Google Ads is just one penny more than your closest competitor in the ad auction. Well, that's not always the case. It's poss...
Want your video ads to show up directly in the search results when people look for related topics on YouTube? It's a great way to get your content in front of an audience that's already interested ...
In Google Ads, your daily spending is capped at 2x your average daily budget. Your monthly spending is capped at 30.4x your average daily budget.
Use this calculator to find out what your daily and...
Optimize your online marketing budget with my SEO & PPC Budget Calculator!
This easy-to-use tool helps give you a ballpark budget allocation for your search engine optimization (SEO) and pay-per-cl...
What is the 'learning' phase in Google Ads?
Have you ever seen the "Bid Strategy Learning" status in your Google Ads campaigns and started to worry? I know the feeling – but in this article, I'll ...
Welcome to my PPC title case converter, a simple tool created to transform your text into a format where the first letter of every word is capitalized.
If you're advertising online, you're probably using Google Ads or Facebook. But have you ever considered using Microsoft Advertising? In today's post, I'm going to dive into whether Microsoft Adver...
Does your Google organic traffic see wild swings - big increases one month, followed by steep drops the next? If this sounds familiar, don't panic just yet. There may be a simple explanation.
You ...
